Elon Musk’s X Accelerates Fintech Pivot with In-App Payments and Trading Plans
X, formerly Twitter, is aggressively expanding into financial services, signaling a strategic shift beyond social networking. The platform plans to enable users to conduct everyday transactions—from purchasing meals to tipping creators—alongside sophisticated investment tools and digital fund transfers.
CEO Linda Yaccarino confirmed explorations for a branded debit or credit card launch by year-end. Since Musk’s acquisition and her 2023 appointment, X has integrated AI, live video, and encrypted messaging, driving measurable engagement growth.
The fintech push aligns with Musk’s vision of an 'everything app,' merging social, commerce, and payments. Earlier experiments like X Money and peer-to-peer features now serve as groundwork for broader monetization.
